Win the first 3 seconds.
A hook is the entire ad. We write dozens for every one that ships.
Ad copy for e-com & DTC brands
The most aggressive ad copywriters in the world are Brazilian.Now they write for your brand.
We’re the direct-response writers behind offers that did over $1M in a single day. We write your video ad scripts and static ads — and we only win big when your ads do.
Apply for a call with the HatNo pitch deck. 20 minutes. Just your ads.
Anthony CarreiroFounder, Brazilian Hat
Black hat roots.
Brand-building results.
$200M+
in direct-response
sales generated
American market.
The problem with polite
Your product isn’t the problem.
Your ads are being nice.
You’ve seen this movie.
You hire an agency. They send a brand questionnaire. Three weeks later you get twelve scripts that sound like every other ad in your category — clean, on-brand, forgettable.
Hook rates stay flat. CPAs creep up. You’re told it’s “creative fatigue” and sold another batch of the same thing.
Here’s what’s actually happening: your ads were written by people who have never had to make a cold stranger stop scrolling and buy today, with no brand, no logo and no second chance.
We have. Every day. For years.
A different school of copy
Brazilian direct response
is a knife fight.
No brand equity. No retargeting safety net. Cold traffic, brutal competition, and an offer that either pays for its own ad spend by Friday or dies.
Build a mechanism.
Not “high-quality ingredients” — a reason-why so specific the buyer repeats it to their spouse.
Sell to a cold stranger.
Awareness levels aren’t a slide in our deck. They’re how we get paid.
Iterate off data.
Every winner gets dissected and multiplied. Every loser tells us what to kill.
That’s the school we come from. So we built the agency American brands were asking for.
The name is a wink. The work is serious.
Not white hat.
Not black hat.
Brazilian Hat.
We bring the part
that makes money.
The hooks that stop thumbs. The angles nobody in your category has the nerve to run. The emotional pressure that turns “interesting” into “add to cart.”
We leave out the part
that burns brands.
You have an ad account, a payment processor and a reputation you’d like to keep. No deepfakes. No shortcuts that put your brand on the line.
Aggressive enough to win the auction. Clean enough to stay live and scale.
The work
Less agency theater.
More ads that sell.
Everything your creative team needs.
Every angle built to be tested.
Video ad scripts
Full scripts for Meta, TikTok and YouTube — UGC, founder-led, talking head, podcast-style, AI songs, LFS, animations and whatever your data says is working.
Every script ships with multiple hook variations so you’re testing openers, not guessing.
Static ad copy
Headlines, primary text and visual concepts for image ads. Built on the same angles as your video winners, so one insight pays you twice.
An angle bank,
not random ideas
Before a word is written, we map your buyer, your competitors’ ads and your own numbers. You get the angles ranked by what we’d test first — and why.
Iteration
every cycle
You send us performance data. We kill losers, multiply winners and bring new angles. The copy gets sharper every month you stay.
Anthony CarreiroThe person behind the Hat
From the trenches.
To your ad account.
Anthony Carreiro is the founder and CEO of Grupo Striker, a direct-response operation running paid traffic at scale in the US market.
He built Brazilian Hat after hearing the same thing over and over from American operators: they wanted the people writing Brazil’s ads.
Every writer on your account has written copy that scaled on cold traffic. No juniors learning on your budget.
Meet Anthony on Instagram
Featured on Segredos da Escala · VTurb
The thinking behind
the ads.
Watch Anthony’s conversation on ad creative, hooks and direct response.
Watch the episodeSimple process. Serious work.
We write. You run.
The data talks.
- 01
The call.
20 minutes. We look at your product, your current ads and your numbers. If we don’t think we can beat your control, we’ll tell you.
- 02
The dig.
We study your buyer, your reviews, your competitors’ ad libraries, your account data and organic content. This is where angles come from.
- 03
The first batch.
Your first scripts and statics, ready for your creative team or editors. We agree on scope and delivery timing on the call.
- 04
Test, read, repeat.
You run them. We read the data together and write the next round off what won.
Our incentives?
Same as yours.
A flat monthly fee, plus a percentage tied to performance.
The fee covers the work. The percentage is where we actually make money — which means we only do well when your ads do.
This is for you if…
- You run an e-com or DTC brand already spending at least $30,000 per month on paid ads
- You have a product people reorder, recommend or rave about
- You want ads that sell, not ads that win design awards
This isn’t for you if…
- You’re pre-launch with no ad data
- You need every script approved by a committee of six
- You want us to make claims your product can’t back up
- “On-brand” matters more to you than “profitable”
Fair questions
Before you
tip your hat.
Do your writers speak English natively?
They’re Brazilians with fluent English. They write in English for the US market every day — that’s where our own offers run. Every script is reviewed before it reaches you.
Will this get my ad account banned?
We bring the aggression without the claims that kill accounts. You get hooks, angles and mechanisms built for a brand that wants to stay live and scale. Platform approval decisions remain with the platforms.
Do you produce the videos too?
We write. You (or your creative team) produce. Scripts come with direction notes — format, pacing, b-roll, on-screen text — so editors know exactly what to build.
What niches do you work with?
If you sell direct to a consumer and run paid traffic, we can probably help. We’ll tell you on the call if we can’t.
How fast do I see copy?
We agree on your first delivery date during the qualification call, based on scope and the research your account needs.
Is there a minimum commitment?
We’ll walk through the engagement terms on the call. Copy compounds: every cycle builds on what your data tells us.
Your next winning angle starts here.
Your competitors are
going to find us.
The only question is whether you did first.
Apply for a call with the Hat20 minutes. If we can’t beat your control, we’ll say so.
Complete the application to request a call.